Shopify Store Design: Jules Kae

After 5 years with the same website, it was time for the Jules Kae user experience to get an update. While in my role as Marketing Associate, I was doing a ton of graphic design and e-commerce work, as well as Shopify maintenance, so I challenged myself to redesigning Jules Kae’s site. I applied a new Shopify theme and made custom edits to match the owner’s vision as closely as possible. I designed all home page graphics, organized permanent and collections and featured collections, wrote blogs to boost SEO exposure, and re-wrote product descriptions to follow the brand voice being used on social media. A little bit of everything.